Beginners Guide To Selling Feet Pics As A Profitable Side Hustle In 2025 | Ecommerce Fastlane (2024)

If you’ve ever wondered how to turn a quirky niche into a practical income stream, selling feet pics might be your answer.

This unique side hustle has seen explosive growth, offering a way to make extra cash with minimal upfront investment. In 2025, advancements in social media tools and dedicated platforms like FeetFinder have made it easier than ever to get started. From casual sellers to full-time creators, people are tapping into this market to earn money while maintaining anonymity. Ready to explore how this unconventional gig could work for you? Let’s break down the essentials so you can decide if this is the right side hustle for your goals.

Check out our Feet Pics Pricing Guide to learn more about potential earnings.

Discover how to sell safely and avoid scams.

Understanding the Feet Pics Market

As unconventional as it might seem at first glance, selling feet pictures has established itself as a lucrative niche within the e-commerce world. In 2025, this market will be more refined and mainstream, offering opportunities for both newcomers and experienced sellers alike. To succeed, understanding the underlying dynamics of this market is essential.

Why Selling Feet Pics is Popular

The popularity of selling feet pictures stems from several factors that make it uniquely accessible and appealing as a side hustle.

• Anonymity: One of the biggest draws is the ability to maintain privacy. Sellers often use pseudonyms and avoid showing identifiable features, making it a lower-risk option compared to other online ventures.
• Social Media Influence: Platforms like Instagram and TikTok have played a key role in popularizing niche markets, including feet pics. Viral content and influencer trends have helped normalize what might have once seemed unusual, creating a growing audience of buyers. Learn how to sell feet pics on Instagram.
• Low Start-Up Costs: Beyond a smartphone and a bit of creative flair, there’s minimal investment required. That’s why it’s such an attractive option for aspiring entrepreneurs.

These advantages make it easy for anyone to dip their toes into this market, particularly if they value flexibility and low overhead.

Market Trends in 2025

The feet pics niche has evolved significantly over the last few years, and 2025 presents some exciting trends worth noting.

1. Diversification of Platforms: Dedicated apps like FeetFinder and FunWithFeet continue to gain traction, offering user-friendly environments for sellers and buyers to connect securely. Explore the best apps for selling feet pics.
2. Increased Buyer Awareness: With more buyers openly discussing their preferences on forums and in niche communities, sellers can better understand and cater to their target audience. For example, art enthusiasts or marketers looking for unique visuals are common buyers.
3. Niche Marketing Strategies: Sellers are successfully tapping into micro-niches by creating custom shoots, whether themed for holidays, seasons, or specific artistic styles. This targeted approach increases loyalty and allows sellers to charge premium rates.
4. Global Expansion: International markets are opening up, creating a wider audience for sellers who are willing to adapt their strategies to appeal to varying cultural tastes.
5. Ethical Selling Practices: As with any growing market, the importance of privacy, consent, and transparency is emphasized to maintain a trustworthy reputation. Sellers are now adopting measures like watermarked previews and safe payment methods to avoid scams. Discover how to sell feet pics safely.

By keeping an eye on these trends, sellers can stay competitive and stand out in what is becoming an increasingly crowded space. For instance, new sellers should explore platforms dedicated to beginners, like FeetFinder, as a stepping stone to launch their business. FeetFinder offers more details for first-time sellers.

Understanding the dynamics of demand, supply, and buyer behavior in 2025 allows sellers to tailor their strategy for maximum profitability.

Who Buys Feet Pics?

The market for feet pictures might surprise you with its diversity. While it can seem like an unusual side hustle at first glance, understanding the range of buyers provides insight into why this niche has become increasingly lucrative. By knowing who is buying and why, you can tailor your approach and maximize your earning potential.

Diverse Buyer Profiles

Feet pictures are sought after by various individuals and industries, each with their own reasons and preferences. Here’s a breakdown of the different types of buyers:

1. Art and Design Professionals

Artists and designers often look for creative references for their projects. Feet pictures can serve as inspiration or resources for sculptures, paintings, or digital illustrations. Whether it’s for studying anatomy, crafting a realistic piece, or creating abstract art, this group values high-quality, uniquely posed images.

For sellers, providing well-lit images with creative angles or themes can appeal to this market. Think of it as creating mini works of art that inspire other artists!

2. Collectors and Enthusiasts

There’s a niche group of collectors who simply enjoy curating unique feet photos. For these individuals, it can be a hobby or passion project, much like collecting stamps or rare coins—but with a modern twist. They may look for specific styles, such as painted toes, natural looks, or even themed pedicures. Customization and exclusivity are often major selling points for this audience.

If you want to attract collectors, offering custom photo options or limited-edition sets could help you stand out. Learn how to target enthusiasts with niche-focused strategies.

3. Content Creators and Marketers

Digital creators and marketers sometimes purchase feet images for use in their campaigns or social media content. Lifestyle brands focused on fashion, skincare, or even wellness might need foot-related content for promotional materials. Unique, visually appealing images can help them craft campaigns that grab attention.

To tap into this market, consider emphasizing themes such as relaxation, wellness, or fashion in your photos. For example, images featuring trendy nail art or luxury settings might appeal to brands looking for Instagram-worthy visuals. If you’re curious about selling on Etsy, a platform often used for artistic and creative products, check this guide.

4. Niche Communities

Certain online communities are highly specific in their preferences, creating a loyal customer base for sellers who can cater to their needs. These buyers often frequent forums, social media groups, or dedicated marketplaces like FeetFinder or Feetify. They may look for custom content, themed shoots, or even live interactions, making them some of the most dedicated buyers you’ll encounter.

To succeed in this niche, connect with these communities thoughtfully. Platforms like Reddit or dedicated feet-selling platforms can provide valuable opportunities to connect. Explore curated feet marketplaces like Feetify.

5. Media and Advertising Professionals

The stock image industry relies heavily on high-quality visuals, and feet pics are no exception. Agencies and advertisers might purchase such images to use in commercials, print campaigns, or digital media. For instance, a spa or footwear brand might need professional-looking foot images to showcase their products.

If you’re skilled in taking polished, professional images, this could be a lucrative avenue. Ensure you use proper lighting and editing tools to deliver high-quality results.

Understanding the diversity within the feet picture market helps you identify opportunities and equips you with the knowledge to tailor your offerings effectively. Whether you’re creating custom sets for collectors or providing aesthetically pleasing photos for designers, positioning yourself strategically can make all the difference.

Choosing the Right Platform to Sell Feet Pics

Selecting the perfect platform is a critical decision that can significantly impact your success when entering the niche market of selling feet pics. While new platforms and tools are constantly emerging, established options like FeetFinder, Instagram, and OnlyFans remain the top choices for sellers in 2025. Each platform offers unique advantages and challenges, and finding the right fit depends on your goals, comfort level, and marketing approach.

FeetFinder: Niche and Security

FeetFinder is one of the most popular platforms dedicated solely to foot-focused content, making it an excellent starting point for new sellers. It’s ideal for creators who value security and want access to an audience specifically interested in this niche.

Pros of FeetFinder:

• Tailored Audience: The platform is designed exclusively for users in the market for foot-related content, so you’re marketing directly to your target demographic.
• Built-in Security Measures: FeetFinder prioritizes safety with features like ID verification and secure payment options, helping sellers avoid scams.
• Ease of Use: The user interface is intuitive, making it easy for beginners to set up a profile and start uploading content.

Cons of FeetFinder:

• Membership Fees: To access seller tools, users must pay a subscription fee. Plans range from $4.99 to $14.99 per month, which might be a barrier for some beginners.
• Platform Cuts: FeetFinder takes a 20% commission, which can reduce overall earnings.

If safety and niche targeting are key priorities for you, FeetFinder could be the best choice. Learn more about the platform’s features and how to get started in this FeetFinder guide.

Using Instagram Effectively

Instagram is one of the most versatile platforms for selling feet pics, offering robust tools for building a personal brand and engaging directly with followers. However, given its general-purpose nature, standing out requires consistent effort and strategic planning.

Strategies for Success on Instagram:

1. Optimize Your Profile:
   • Use a catchy pseudonym that aligns with your branding.
   • Write a bio that highlights your unique selling points (e.g., “Exclusive foot art photography available for custom orders!”).
   • Add a link to your FeetFinder or payment processing account for seamless transactions.
2. Leverage Hashtags for Visibility:
   • Use specific hashtags like #FootArt or #ToeTastic to reach niche communities.
   • Test various combinations to identify which tags yield the highest engagement.
3. Engage Your Followers:
   • Post consistently to keep your audience engaged.
   • Use Stories and polls to interact directly with your followers and gauge what type of content they prefer.
4. Protect Your Privacy:
   • Always watermark your images to prevent unauthorized sharing.
   • Avoid sharing personal details or identifiable elements to maintain anonymity.

Instagram’s global reach and flexibility are its biggest strengths. If handled correctly, it can serve as both a promotional platform and a channel for direct sales. Check out these tips for Instagram marketing success.

Exploring OnlyFans as a Selling Platform

OnlyFans provides a subscription-based model, enabling sellers to build a loyal audience willing to pay for exclusive content. It’s perfect for those who want to establish recurring income streams while offering premium, personalized experiences.

Advantages of Using OnlyFans:

• Subscription Revenue: Create a steady income stream by charging a monthly fee. Subscriptions often range from $4.99 to $49.99.
• Flexibility: You can sell individual photos, set up pay-per-view (PPV) content, or offer custom packages.
• Direct Fan Interaction: OnlyFans allows for real-time connections with buyers, which can boost loyalty and increase sales.

Challenges of OnlyFans:

• Time Commitment: Building and maintaining a subscriber base requires consistent posting and interaction.
• Perception Issues: The platform’s association with adult content might deter some sellers or buyers.

If you’re comfortable with a more involved approach to customer engagement, OnlyFans could be a rewarding choice. Learn how to maximize your earnings on OnlyFans.

By carefully evaluating the pros and cons of each platform, you can choose the one best aligned with your goals. Whether you value security, visibility, or subscription-based income, there’s a platform designed to help you succeed in this unique and profitable side hustle.

Creating a Successful Feet Pic Profile

A strong profile is the cornerstone of your success when selling feet pics as a side hustle. A well-thought-out profile not only attracts buyers but also establishes credibility and trust. Whether you’re a beginner or looking to improve your sales strategy in this market, focusing on your online identity and presentation can significantly boost your chances of success.

Building Your Brand and Identity

The first step in creating a successful feet pic profile is to build a brand that aligns with your target audience. This starts with choosing a pseudonym that’s memorable, professional, and protects your anonymity.

Choosing a Pseudonym:

• Keep it Relevant: Select a name that resonates with the type of content you’re offering. For instance, if your niche is elegance, choose names like “VelvetToes.” If it’s playful, go with something like “HappyFeetVibes.”
• Stay Unique: Check for availability across platforms and ensure the name isn’t already in use.
• Maintain Anonymity: Avoid using parts of your real name, location, or any personal identifiers. An excellent pseudonym creates a professional image without compromising your privacy.

Creating a Professional Image:

• Invest time in designing a visually appealing profile. Use logos or abstract images as profile pictures rather than your personal photo.
• Maintain branding consistency with a color palette and tone that reflects your niche. This cohesiveness ensures your content looks polished and attracts the right buyers.
• If you’re unsure about branding, platforms like Canva can help create custom logos or banners for a professional look. Learn how successful sellers build profiles here.

Crafting Compelling Bios and Images

Your bio speaks volumes about your professionalism and what buyers can expect. Similarly, high-quality photos are essential to grab attention in a competitive market.

Tips for writing an Engaging Bio:

• Highlight Your Niche: Clearly state what makes your content unique. For example, “Specializing in bold pedicure styles and elegant shots.”
• Use a Call-to-Action (CTA): Encourage buyers to interact. Phrases like “DM for custom orders” or “Explore my gallery for exclusive sets” work well.
• Stay Personable: Buyers are more likely to engage with profiles that feel approachable. Avoid being overly formal, but maintain professionalism.

For more inspiration on crafting the perfect bio, check out these examples and best practices.

Taking Quality Photos:

• Invest in Good Lighting: Natural light or soft box lighting produces clear, flattering images.
• Focus on Angles: Experiment with various angles and compositions to find what works best.
• Use Props Strategically: Props like rugs, candles, or themed items can add character to your photos without overwhelming the subject.
• Edit with Care: Enhancing brightness and correcting colors can make your photos pop. Free tools like Snapseed or Lightroom are fantastic for beginners.

If you’re starting with minimal equipment, even a smartphone with a solid camera can deliver wonderful results. Find more detailed tips here.

Taking the time to optimize your profile, focusing on both branding and content quality, can set you apart in the growing marketplace. Whether you’re targeting niche platforms like FeetFinder or managing your own Instagram shop, a professional presentation is a key driver of success. Learn how beginners can earn steadily in this niche.

Marketing Your Feet Pics

Marketing plays a significant role in determining the success of your feet pics business. Yes, quality content is essential, but without the right strategies to get eyes on your profile, your efforts might fall flat. From leveraging social media tools to collaborating with influencers, the right marketing tactics can help you establish credibility, grow your audience, and boost sales.

Utilizing Social Media Strategies

Social media platforms are your most powerful allies when it comes to promoting your feet pics. The ability to connect directly with your target audience while maintaining complete control over your brand makes social media an essential piece of the marketing puzzle.

Here’s how you can make the most of social media:

• Choose the Right Platforms: Platforms like Instagram and TikTok are goldmines for visual content, making them ideal for showcasing your work. Use platforms like Reddit for niche buyer communities to expand your reach. Learn more about selling feet pics through Instagram strategies.
• Create Engaging Content: Don’t just post pictures — create a storytelling experience. Use captions to share themes behind each image, and experiment with formats like Stories, Reels, and carousels to keep followers engaged.
• Utilize Hashtags: Hashtags act as your search engine within social platforms. Incorporate both broad hashtags like #FeetPics and specific ones targeting your niche, like #LuxuryFeet or #PedicureArt.
• Engage with Your Audience: Social platforms thrive on interaction. Respond to comments and direct messages promptly, poll your audience for content ideas, and always remain approachable yet professional.
• Safeguard Your Profile: Add watermarks to every image to protect your work from unauthorized use. Then, use tools like business-profile analytics to track engagement trends and refine your strategy further.

For those starting out, FeetFinder’s audience-specific strategies can also complement your social media marketing efforts. Explore this guide to using FeetFinder effectively to sell feet pics.

Collaborating with Influencers

In 2025, influencer marketing isn’t just for big brands — it’s an accessible, high-impact strategy for individuals in niche markets like feet pics. Partnering with the right influencers can introduce your profile to a broader audience and build trust among potential buyers.

Here’s how to approach influencer collaborations:

• Find the Right Fit: Look for influencers who appeal to your niche target audience. For example, beauty bloggers or micro-influencers focused on self-care or cosmetics might be ideal partners.
• Start Small: If you’re new to influencer collaborations, focus on micro-influencers with 10,000-50,000 followers. They often have higher engagement rates and are more affordable than mega influencers.
• Offer Mutually Beneficial Deals: Instead of just paying for a post, consider offering a trade. For example, give them exclusive feet pics for promotion in exchange for their audience visibility. You might also craft a discount or referral code unique to their followers.
• Monitor Results: After collaborating, analyze how much traffic and buyer interest it has generated. Platforms like Instagram and TikTok provide insights into engagement, which can help you determine the effectiveness of the influencer’s campaign.

Partnering with established names in the feet pics niche itself—such as influencers already active on FeetFinder or OnlyFans—can add credibility to your brand. For a breakdown of platforms, check this guide.

Combining social media strategies with well-executed collaborations can significantly elevate your marketing efforts, ensuring your feet pics business thrives in 2025’s competitive landscape.

Pricing Your Feet Pics Effectively

If you’re stepping into the feet pic market, knowing how to price your content is a critical part of building a profitable side hustle. Pricing isn’t just about slapping a number on your photos—it’s a strategy. You’ll need to balance market standards, your unique value, and your target audience’s willingness to pay. Let’s break down how you can set prices that maximize your earnings while staying competitive.

Understanding Market Rates

Determining the right price begins with understanding what other sellers in the market charge. Prices generally range from $10 to $100 per image, and factors like quality, creativity, and customization can significantly influence where you land on this spectrum. It’s worth noting that premium offerings—like themed shoots or exclusive rights—can command higher rates.

Here’s a rough breakdown to give you a clearer idea:

• Standard Pics: Photos with no frills usually cost around $10–$30 per image.
• Mid-Level Options: Photos that include creative angles, lighting, or minor customization, such as painted nails, range from $30–$70.
• High-End Custom Content: Explosive-quality images tailored to an individual buyer’s requests can fetch anywhere from $70–$100+ depending on complexity.

To stay competitive, review platforms like FeetFinder for pricing insights. High ratings and unique styles often justify premium pricing. On sites like Reddit and Quora, where buyers discuss preferences and rates, sellers frequently reveal that bundling photos into packages (e.g., three images for $50) appeals to buyers seeking value.

Tips for Value-Added Pricing

Want to stand out in the market? It’s all about creating value. Buyers are more inclined to pay premium rates when your photos deliver both quality and creativity. Consider these strategies:

1. Set Tiered Pricing:
   • Offer multiple pricing tiers, so buyers can choose based on their budget. For example:
     • Basic single image: $20
     • Custom-themed single image: $40
     • Premium bundle of five pics: $100
2. Incorporate Customization:
   • Customization is one of the fastest ways to increase perceived value. Buyers often pay more for requests like specific nail colors, props, or themes such as holidays or fashion-forward styles.
3. Market Exclusivity:
   • For buyers who value exclusivity, offer “one-of-a-kind” content. Photos sold exclusively to a buyer can command much higher rates—think $150 or more depending on their needs.
4. Highlight Quality:
   • High-resolution photos taken in good lighting with creative compositions can justify higher prices. If you lack photography skills, a smartphone with a solid camera or a basic photography course can do wonders for improving quality.
5. Bundle Deals and Promotions:
   • Encourage larger purchases by offering discounted bundles. For instance, “buy three photos, get one free” effectively increases your total sale while making buyers feel they’re getting a good deal.

When pricing for platforms, research is key. For more tailored insights, check out the Feet Pics Pricing Guide. Catering to niche audiences and staying flexible with pricing can help you test which strategies resonate most effectively with your potential buyers.

Finding the sweet spot for pricing isn’t an exact science, but rather a mix of market research, creativity, and positioning. As you experiment, pay attention to buyer feedback and adjust your pricing structure to reflect demand, quality, and the unique selling points of your content. With this approach, you establish trust and position yourself as a professional in this niche market.

Safety and Legal Considerations

Before diving into the feet pics side hustle, it’s essential to understand the safety and legal aspects involved. While selling feet pics can be a lucrative and unique side hustle, ensuring your privacy and understanding how to handle secure transactions is critical. This section provides actionable tips to help you stay protected and avoid potential pitfalls.

Protecting Your Privacy

Maintaining your anonymity is a priority when selling feet pics. The internet is vast, and while this venture can be exciting, you must take the necessary steps to protect your personal information.

Here’s how to safeguard your privacy:

• Use a Pseudonym: Never use your real name online. Create a new identity that’s aligned with the tone of your business. For example, names like “Satin Soles” or “Elegant Arches” can set the right mood without revealing your identity.
• Separate Accounts: Create new email addresses and social media accounts specifically for your feet pics business. This ensures your personal life and business activities remain distinct.
• Watermark Your Photos: Add subtle watermarks to your images to prevent unauthorized redistribution. Watermarks also establish ownership of your content.
• Turn Off Geotagging: Many smartphones and cameras embed location data in photos. Always disable geotagging to avoid sharing your whereabouts unintentionally.
• Invest in a VPN: A Virtual Private Network can mask your IP address, keeping your online activities private. This is particularly useful when interacting with buyers or using marketplace platforms.

For more tips on protecting yourself, check out this guide on how to safeguard your online activities and avoid legal pitfalls.

Handling Transactions Safely

Not all buyers have good intentions, and there are occasional scams to watch out for when selling online. Knowing how to manage payments securely can save you from unnecessary stress and financial loss.

Best practices for secure transactions include:

1. Use Trusted Platforms: Platforms like FeetFinder or OnlyFans provide secure environments for transactions. They usually process payments on your behalf, reducing the risk of chargebacks or fraud. Learn more about legal and safety aspects on FeetFinder here.
2. Avoid Direct Bank Transfers: Sharing your bank account details increases the risk of financial scams. Stick to third-party payment methods like PayPal or Stripe.
3. Set Clear Payment Terms: Always agree on the payment structure before delivering any content. Upfront payments or secure escrow services are excellent options to ensure you get compensated.
4. Watch Out for Red Flags:
   • Requests for free samples
   • Buyers who want to move conversations away from the platform
   • Suspiciously high offers that seem too good to be true
5. Authenticate Buyers: Use platforms with buyer verification features. Some apps verify user identities, which can provide an added layer of safety.

For more insights, explore how to avoid scams and ensure security when selling content online in this detailed safety guide.

By following these steps, you’ll be well-equipped to maintain your security while managing transactions confidently. The goal is to ensure your business remains a safe and enjoyable experience, so you can focus on growth without unnecessary risks.

Conclusion: Is Selling Feet Pics Right for You?

Deciding whether selling feet pics is the right side hustle comes down to personal priorities and what you aim to achieve. This unique opportunity combines creative freedom, financial potential, and flexibility, but it also requires thoughtful planning and a solid understanding of its challenges. Here, we’ll explore what might make this a good fit and questions to consider before taking the leap.

Weighing the Benefits

Selling feet pics has gained traction as a creative and low-cost way to earn extra income. Here are some key advantages:

• Flexible Schedule: Whether you’re a busy parent, a college student, or someone with a full-time job, this side gig can fit seamlessly into your lifestyle. You work on your terms, determining when and how much content you produce.
• Low Start-Up Costs: All you need is a smartphone with a decent camera, a creative mindset, and internet access. Platforms like FeetFinder require minimal investment to get started.
• Anonymity Options: Pseudonyms, watermarks, and privacy controls allow sellers to maintain boundaries and keep their personal lives separate from their business endeavors.
• Income Potential: With the right strategy and consistency, some sellers report making thousands monthly. While results vary, mastering niche marketing and engaging content can increase your earning potential.

If these benefits align with your goals, this gig may be worth exploring.

Challenges to Consider

Like any venture, selling feet pics isn’t without its drawbacks. Understanding potential hurdles will help you make an informed decision:

• Market Competition: The rising popularity of this niche means more sellers entering the space. Standing out takes effort, whether through unique content or targeted strategies. For tips on finding creative angles, explore these marketing tactics for niche e-commerce.
• Scams and Content Misuse: Risks like scam buyers and unauthorized use of images can pose challenges. Using verified platforms and watermarking your photos can mitigate these risks. For more on staying safe, check out this guide on protecting your business.
• Time Commitment: Building an audience and managing consistent content uploads requires planning and effort. If you’re looking for quick, passive income, this market might not meet your expectations.
• Ethical Concerns: Some find this market uncomfortable due to societal perceptions or personal values. Being clear about your boundaries and intentions is key. Always follow ethical selling practices to maintain integrity.

Questions to Ask Yourself

If you’re on the fence about joining this market, consider the following:

• Are You Comfortable with the Niche? This side hustle works best when you embrace the creative aspects and enjoy engaging with your buyers.
• Do You Value Privacy? If maintaining anonymity is critical, research platforms like FeetFinder that prioritize security and privacy tools.
• What Are Your Earning Goals? Establish realistic expectations about how much time and effort you are willing to invest for the level of income you seek.
• Are You Ready to Evolve? Trends in 2025 show growing demand for themed, premium, and customized content. Staying adaptable and innovative will boost your competitive edge.

Summary

Selling feet pics as a side hustle in 2025 presents a unique opportunity to earn extra income with minimal upfront costs. Platforms like FeetFinder offer a secure and niche-focused environment, allowing even beginners to connect directly with interested buyers. By understanding market trends such as increased demand for high-quality, themed, and custom content, sellers can maximize profitability. Diversifying into global markets and targeting unique buyer niches—like art professionals and collectors—can further increase earnings.

Success hinges on professionalism, creative branding, and maintaining privacy. Tools like watermarks, pseudonyms, and separate accounts protect identity while building trust with customers. Social media platforms like Instagram and TikTok are indispensable for marketing. Leveraging hashtags, engaging with followers, and crafting engaging Stories can drive traffic to your profile. For those ready to invest more time, exploring OnlyFans’ subscription model may generate steady recurring income.

To thrive in this market, sellers should actively avoid scams by working with verified platforms, using secure payment systems, and maintaining strict boundaries with buyers. Remember that pricing strategies, such as bundling and offering exclusive rights, can help stand out in a competitive space.

If you’re willing to embrace marketing tactics, develop niche-specific content, and prioritize safety, selling feet pics could be a profitable and sustainable way to generate additional income. Take your first step by exploring platforms like FeetFinder, experimenting with creative angles, and using social media to build a strong market presence.